Alicia Butler Pierre — Founder & CEO of Equilibria
Revolutionizing Small Business Operations with Enterprise-Level Solutions
Alicia Butler Pierre is the powerhouse behind Equilibria, a boutique operations management firm based in Atlanta, Georgia. With a background in chemical engineering and an MBA, Alicia transformed her knack for organization into a thriving business that builds operational infrastructure for fast-growing small businesses. Her journey from corporate process engineer to entrepreneurial trailblazer is a masterclass in following intuition and embracing risk.
Top 5 Takeaways from the Episode:
Operations Matter – Alicia stresses that lack of operational infrastructure can be just as fatal to a business as a lack of customers.
Enterprise for Small Biz – Equilibria makes enterprise-level solutions like kanban boards, project management systems, and process documentation accessible for small businesses.
From Chaos to Clarity – She pivoted from chemical engineering to entrepreneurship after realizing her true strength: organizing systems that help businesses scale.
Inspired by Adversity – A near-miss with Hurricane Katrina catalyzed her leap from New Orleans to Atlanta, sparking the birth of Equilibria.
Books That Built Her – Alicia recommends The Goal by Eliyahu M. Goldratt and her own book Behind The Facade: How to Structure Company Operations for Sustainable Success as must-reads for anyone looking to master operations.
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=rgGAeHqB0oc
Memorable Quote:
“It’s one thing to not have enough customers, but what happens when you have too many and you don’t have the operations in place to support them?”