Asad Ahmad, FitBiz CPA — From Big Four to “All-In” Partner for Small Businesses
Asad Ahmad is a CPA and former Deloitte/PwC accountant who left the corporate ladder in 2020 to launch FitBiz CPA—a relationship-driven firm helping owners stay compliant, keep more profit, and scale with confidence. He matters because he translates complex tax and accounting programs (ERC, R&D credits, PPP/EIDL fallout) into real cash relief and month-to-month clarity for entrepreneurs.
Top 5 Takeaways from the Episode:
Compliance = survival. “If you don’t take care of the compliance side…you don’t have a business.” Sales and taxes are the two pillars you can’t ignore.
Origin story with purpose. “FitBiz” started serving gyms during lockdowns (PPP/EIDL help), then expanded to Florida’s hot real-estate market—growing from a solo practice to a five-person team.
ERC made simple. If you had W-2 employees, you may recover up to ~70–75% of eligible payroll per quarter (from March 2020–2021) by filing amended 941-X returns; typical IRS timelines range from ~8–16 weeks, sometimes longer.
Virtual CFO value. Bundled service starts around $800/month and includes tax planning & prep (business + personal), monthly financials by the 15th, QuickBooks support, payroll/941/940, sales tax, and IRS resolution—one accountable point of contact.
Hire, systemize, and lead. Asad scaled via Upwork and a social media intern, runs a quarterly five-star performance model, and lets people play to their strengths—while keeping standards high.
Memorable Quote:
“You don’t pay your taxes, you don’t have a business.”