Ata Gur of Frizbit: Retargeting Abandoned Carts and Rewriting E-commerce Rules
Ata Gur, founder and CEO of Frizbit, joined the Clicks & Bricks Podcast to share how his passion for digital marketing evolved into building one of the most innovative retargeting platforms in the e-commerce world. Based in Barcelona, Ata helps online retailers recover lost sales through automated, personalized messages via email, SMS, and web push notifications—without relying on third-party ads. With his keen understanding of customer behavior and the future of digital marketing, Ata offers powerful insights every e-commerce entrepreneur should hear.
Top Takeaways from Episode 131 with Ata Gur:
- Retargeting drives profitability: 98% of users leave without buying. Recovering abandoned carts through email, SMS, and web push is the lowest-hanging fruit for boosting revenue.
- No third-party cookies, no problem: Frizbit’s platform uses first-party data to personalize communication, preparing e-commerce stores for a cookie-less future.
- Knowledge is power: Ata’s third startup succeeded because he built it in an industry he knew intimately—digital marketing for e-commerce.
- Tenacity is non-negotiable: Ata failed twice before finding traction. His journey is proof that persistence pays off.
- Test your tools: Even SMS—often overlooked due to privacy concerns—can be a high-converting channel when used with real value and customer respect.
Don’t miss the full episode – hear Ata’s startup journey, his expert breakdown of e-commerce tactics, and how to future-proof your business: https://www.youtube.com/watch?v=h8R6_bhDTD4
Memorable Quote:
“If you're solving a real problem you understand deeply, and you stay patient, success is only a matter of time.” – Ata Gur