Benj Miller on Building Companies with “System & Soul”
Benj Miller is a serial entrepreneur, business coach, and the chief architect/co-founder of System & Soul—an operating framework built to help companies scale by combining the rigor of systems with the heartbeat of culture. He matters because he’s walked the path himself: from self-taught designer to agency founder who grew 300% and then rebuilt through better leadership, clarity, and process. Today, he helps founders move from founder-led to leadership-team-led so their businesses can truly grow.
Key Takeaways from the Episode:
From creative to coach: Benj went from graphic designer to creative director, then agency owner who grew fast, stumbled, and doubled down on learning how to run a business.
System & Soul mission: An operating framework focused on transforming 25,000 companies by the end of the decade—structure and culture working together.
C.A.R. management model: Lead people by giving Clarity, granting Autonomy, and aligning on Results—and hold yourself accountable if clarity is missing.
Stage-two sweet spot: Best fit is companies ~25–75 employees (post product-market fit) that need control to scale—or are growing past their capacity.
People & purpose: Today’s workforce wants impact; leaders must manage human energy, tell the story, and build companies people are proud to join.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=Up1mKKS-wxI
Memorable Quote:
“It is an art and a science to running and building businesses.”