Beth Azore, Madel Media Inc. — Building Manitoba Stories from the Ground Up
Winnipeg-based producer/director Beth Azore is the creative force behind Madel Media Inc., a boutique entertainment house investing in Manitoba talent since 2015. With roots in theatre, Film Studies at NYU, and an apprenticeship with filmmaker Michael Moore, Beth has carved a path from local documentaries to developing scripted film and TV that spotlight prairie stories and creators.
Why she matters: Beth is helping transform Winnipeg’s film landscape—leveraging generous tax incentives and a tight-knit community while pushing for more locally led, creatively owned projects.
Top 5 Takeaways from the Episode:
Start where the doors are open. Beth launched Madel Media by pitching and producing half-hour, Manitoba-focused docs for MTS TV—earning trust through consistent delivery in a name-centric industry.
Service boom ≠ creative ownership. U.S. shows increasingly film in Winnipeg, which trains crews and builds infrastructure—but Beth’s mission is to see more Manitoba composers, directors, and key creatives at the helm of original content.
Next chapter: development. She’s pivoting to scripted series and features, including optioning works from Winnipeg mystery novelist Alison Preston for screen adaptation.
Craft forged by experience. Beth’s background spans NYU, an apprenticeship with Michael Moore, and early projects like Groove on a Stanley Knife, Looking for Godot, and Free—a throughline of learning by doing.
Entrepreneurial mindset. Say yes, keep shipping, and build sustainably. Community and family support (plus a strong partner) make the long game possible in a high-stress industry.
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=jFIIYU8zbA4
Memorable Quote:
“If I am gonna use that energy, I’d rather it be spent on something that’s meaningful to me.”