Episode #310: Brigitta Hoeferle

Brigitta Hoeferle, Center of NLP — Turning Mindset Into a Business Superpower

Meet Brigitta Hoeferle, founder and CEO of the Center of NLP. Born and raised in Germany and now an entrepreneur in the U.S., Brigitta blends social pedagogy and marketing to help leaders dismantle limiting beliefs, communicate with impact, and scale with purpose. Her journey—from launching a Montessori school to training corporate teams in NLP—shows how inner work fuels outer results.

Why she matters: Brigitta translates neuro-linguistic programming (NLP) into practical, everyday tools for entrepreneurs—especially around listening, retention, sales resilience, and values-driven leadership.

Key Takeaways from the Episode:

NLP, decoded: Neuro = how we store and filter experiences; Linguistic = verbal and non-verbal communication; Programming/Patterns = the beliefs and habits installed over time.
Bust the belief traps: Phrases like “money doesn’t grow on trees” or “money is the root of all evil” can hard-wire scarcity. Awareness + reframing = growth.
Retention starts with listening: Teacher turnover forced Brigitta to look inward—improving communication and genuinely appreciating staff stabilized the business.
Sell to values, not scripts: Use her V8 Communications Engine—identify whether someone values action, planning, care, or logic, and how they process info (visual, kinesthetic, auditory, or internal dialog). Match your message to their style.
Model the behavior you want: Core values and daily habits “program” teams and families. In hard times (e.g., 2008), mindset work and consistency keep the flame alive.