Clicks and bricks Podcast

Episode #261: Bruce Beaumont Part 2

Bruce Beaumont: Helping Business Owners Unlock Profit with Ascendwise

Bruce Beaumont, founder of Ascendwise, specializes in helping service-based business owners take control of their numbers so they can build profitable, thriving companies. His work matters because too many entrepreneurs find themselves overworked, stressed, and trapped by cash flow struggles. Bruce offers them a CLEAR path to regain control, increase profit, and enjoy running their business again.

Top 5 Takeaways from the Episode:

  • The Profit–Cashflow Catch-22: Many owners feel trapped—unable to pay themselves more because profit is low, yet unable to increase profit without more cash. Bruce shows how efficiency and profitability, not just cash injections, break this cycle.

  • Focus on Profit Drivers: Four critical areas—gross profit, payroll, overhead, and marketing—determine net profit. Small shifts in these numbers create major improvements in long-term outcomes.

  • The Power of Pricing: Raising prices strategically can often boost profit, even if sales volume decreases. Bruce explains how many businesses can lose up to 20–50% of customers and still maintain profit margins.

  • KPIs Over Gut Feel: Too many owners run their business by watching their bank account balance. Bruce stresses that key performance indicators (KPIs) are the real levers that show what’s working, what’s not, and where to focus effort.

  • Clear Focus = Business Growth: With thousands of potential tasks to tackle, owners often waste energy. Bruce emphasizes focusing on a few core drivers that directly impact profit, cash flow, and growth.

Watch the full episode now on YouTube: https://www.youtube.com/watch?v=ESoTLEF9kvc

Memorable Quote:

“Net profit is just a game of percentages—once you know the drivers, you know exactly where to pull the levers.”

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