Camila Santo: Building Global B2B Connections with Rizhoma
Camila Santo, founder of Rizhoma, is redefining how businesses build meaningful B2B partnerships around the world. An immigrant from Brazil with a background in design, production engineering, and international project management, Camila has turned her passion for innovation and human-centered systems into a thriving consulting and tech business. From helping small businesses navigate digital transformation to filing a patent aimed at revolutionizing B2B trade, her story is a masterclass in resilience and visionary entrepreneurship.
Top 5 Takeaways from the Episode:
The power of adaptability: Camila transitioned from the entertainment industry in Brazil to building an international business network in the U.S.
Innovation meets inclusivity: Her pending patent focuses on creating a platform that simplifies and democratizes B2B trade without the high costs or exclusivity of current systems.
Beyond marketing: Rizhoma helps clients with cooperative networking, workforce optimization, and digital transformation to improve both internal systems and customer engagement.
Small businesses matter: While she works with companies of all sizes, Camila thrives in helping small and medium-sized businesses scale and optimize their operations.
Success is about persistence: Her journey highlights the importance of patience, courage, and redefining failure as part of the growth process.
Memorable Quote:
“If you’re going to fail, fail big. I’d rather fail trying to change the world than never try at all.”