Episode #161: Foundations First Marketing – Michelle
Guest Profile: Michelle Tresemer of Foundations First Marketing — Cutting the Fluff and Fixing Your Marketing Meet Michelle Tresemer, Founder of Foundations First MarketingMichelle Tresemer is on a mission to fix broken marketing strategies by asking one simple question: Why? Based in Seattle and dominating the West Coast alongside her San Diego-based partner, Michelle has helped over 120 companies across four continents build marketing strategies that are rooted in logic, intent, and measurable outcomes. Her honest, no-fluff approach challenges traditional marketing agencies and empowers business owners to stop wasting money on tactics that don’t align with their goals. Top 5 Takeaways from Michelle’s Episode: If your marketing feels “gross,” you’re doing it wrong. Marketing should energize you, not drain you — focus on methods that align with your strengths and target audience. Always ask why before starting a campaign. Spending money without a clear intent leads to poor results — Michelle proves that successful marketing starts with purpose. Stop posting just because a consultant told you to. Your marketing strategy should be custom to your business, not based on trends or peer pressure. Consistency across all platforms matters. Your invoice, homepage, and social profiles should all look and feel like the same brand — even your thank-you page! Marketing is evolving beyond “digital.” Michelle believes the future of marketing blends traditional, digital, and immersive (like AR/VR) — and she’s ready for it. Watch the full episode on YouTube and rethink how you market your business: https://www.youtube.com/watch?v=_zRysa-Pc5U Memorable Quote: “If deep down when someone says ‘marketing’ you feel like it’s a dirty word — you’re doing it wrong.” Want to be a Guest on our Show? Apply Now Connect with Michelle Linkedin Globe
Mark Graban — My Favorite Mistake
Mark Graban is a serial author, consultant, and host of the podcast My Favorite Mistake. He’s written multiple books—including Lean Hospitals, Healthcare Kaizen, and Measures of Success—and helps leaders translate “lean” from a buzzword into practical, people-first improvement. Mark matters because he shows founders and operators how to make work easier so safety, quality, and productivity rise as outcomes—not as compromises.
Episode #307: Danna Olivo
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook
Episode #297: William Elliott
William Elliott is the co-founder of Barcode and POS and a seasoned expert with over 20 years in the point-of-sale (POS) industry. With an MBA and a master’s in project management, William brings big-business experience from companies like Walmart and McKesson to small and medium-sized businesses, helping them automate, track, and grow with customized POS solutions.
Episode #305: Clement Kao
Clement Kao is the founder of Product Teacher and a former product manager who’s obsessed with helping people build offerings customers actually love. From UC Berkeley molecular & cell biology grad to management consultant, user researcher, and PM who helped a company through IPO, Clement has lived the full product lifecycle—and now teaches it in plain English for operators and aspiring PMs alike.
Episode #140: John Medina Buys Houses – William Rothrock
Overcoming Silence to Success: William Rothrock of Rothrock Settlement Consulting William Rothrock’s journey is nothing short of extraordinary. From undergoing 18 surgeries just to hear, to now helping injured individuals and business owners manage life-changing financial decisions, Bill exemplifies grit, empathy, and entrepreneurial drive. As the founder of Rothrock Settlement Consulting, he brings both deep financial expertise and unmatched life experience to the table—making him a powerhouse advocate for clients navigating settlements and structured financial planning. https://www.youtube.com/watch?v=VthDdEQmWKw Top Takeaways from Episode 140 with William Rothrock: Settlement Strategy Expert: Bill helps injured clients and their attorneys plan financially after receiving a legal settlement, ensuring they make their one-time payout last a lifetime. Adversity = Strength: Born profoundly deaf, Bill’s early struggles taught him resilience, empathy, and the mindset needed to thrive as an entrepreneur. Banking to Entrepreneurship: After years in banking, Bill left the corporate world to build his own client-focused business—trading job security for personal impact. Practical Tech Insight: Bill embraces technology, using it to reach and educate more people while warning others to be proactive as automation disrupts process-based careers. Power in Vulnerability: Whether it’s meeting new clients or sharing his personal story, Bill believes vulnerability is key to growth and building meaningful connections. Watch the full interview with William Rothrock on Clicks & Bricks Podcast to hear more about his entrepreneurial journey, client success stories, and how adversity can become your superpower: https://www.youtube.com/watch?v=VthDdEQmWKw Memorable Quote: No one was going to give me the education I needed—I had to figure out how to adapt. The world wasn’t going to change for me, so I had to change myself. Want to be a Guest on our Show? Apply Now Connect with William Facebook Linkedin Globe
Episode #295: Mitchell Levy
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook
Episode #294: Vladimer Botsvadze
Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media thought leader, influencer, keynote speaker, professor, startup advisor, Fortune 500 consultant, and internet personality. Ranked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360, Vladimer has built a personal brand from scratch—proving that with passion, grit, and smart storytelling, anyone can rise to the top.
Episode #293: Dr. Nanette Nuessle
Who she is & why she matters:
Dr. Nanette Nuessle is a pediatric hospitalist who has practiced across 15 states—and the founder of Beat Down Burnout. After witnessing burnout and bullying firsthand in hospitals, she built a communication-driven approach powered by the BANK personality framework (Blueprint, Action, Nurturing, Knowledge) to help teams reduce anxiety, resolve conflict, and work better together.
Shaffer Entertainment – Andy Shaffer – Ep. #89
On this edition of our business podcast, we welcome Andy Shaffer, the owner of a century-old family business. This is Andy’s inaugural podcast appearance, and we are eager to hear his insights on the challenges and successes of taking over and expanding a business with such a rich history. Despite facing obstacles, including the ongoing impact of the COVID-19 pandemic, Andy and his team have adapted and found ways to thrive in the ever-evolving business landscape. Join us as we delve into the story of this dynamic leader and his plans for the future of his company in the age of technology. https://youtu.be/227P-p7tkJ0 This Episode’s Highlights Laurie’s transition from a corporate America role to a career in Public Relations. How Laurie established a specialized niche within her industry. Distinguishing the differences between digital PR and digital marketing. Leaving a meaningful impact and establishing a lasting legacy within her field and more importantly, for her family. Takeaways: Pursuing and seizing opportunities to advance your career. Strategies for managing and overcoming obstacles, and breaking free from stagnation. The importance of maintaining transparency and integrity in your business. How developing a distinct voice and identity can help your business grow. The correlation and significance of PR and marketing in promoting and building a brand. About Shaffer Entertainment Shaffer Entertainment is a top provider of currency-operated entertainment equipment and in-person promotions. By combining their special equipment and promotions with quick and reliable service, they serve a wide range of businesses including bars, bowling alleys, family entertainment centers, movie theaters, and restaurants in the central Ohio and Indiana areas, as well as some national corporate clients. Want to be a Guest on our Show? Apply Now Connect with Isha Facebook Instagram Youtube Envelope