Cheri Lynne Venegas | Co-Founder of OptiWright
Cheri Lynne Venegas is the Co-Founder of OptiWright, a company dedicated to helping job seekers and entrepreneurs stand out in today’s competitive market. With a background in sales and corporate marketing, she brings a sharp marketing mindset to resume writing, LinkedIn management, and online branding. Her work matters because she equips professionals and business owners with the tools to land dream jobs, build credibility, and connect with the right audience.
Key Takeaways from This Episode:
- Marketing Yourself is Key: Job hunting is essentially a marketing exercise—your resume and LinkedIn profile are your sales tools.
- Resumes Need Strategy: Recruiters spend an average of just six seconds scanning a resume, so making the first page stand out is crucial.
- LinkedIn All-Star Isn’t Enough: A complete profile is good, but a strategically optimized profile is what attracts recruiters and clients.
- Quality Over Quantity in Networking: Having 500+ connections means little unless they’re the right contacts within your target niche.
- Authenticity Wins on LinkedIn: Avoid spammy outreach. Focus on being genuine, building relationships, and offering value first.
👉 Watch the full episode on YouTube: https://www.youtube.com/watch?v=bHIy4K0c2_s
Memorable Quote:
“Looking for a job is marketing yourself. If you only talk about yourself, nobody will listen—speak to your audience’s needs.