Clayton Borah of CrossFit 43 North: Making Fitness Accessible for Every Body
Clayton Borah, founder of CrossFit 43 North in Nampa, Idaho, joined the Clicks & Bricks Podcast to share how he’s redefining CrossFit for the everyday person. With a background in graphic design and a heart for helping people, Clayton turned his passion for fitness into a thriving, inclusive gym community. His story is one of grit, resilience, and slow-but-steady growth driven by real human connection and long-term vision.
This Episode's Highlights
- Inclusive Fitness for All: Clayton built CrossFit 43 North to help everyday people—not just elite athletes—experience the benefits of CrossFit without intimidation.
- Mindset Matters: His coaching focuses on building sustainable habits and a "low trajectory to a distant horizon" rather than chasing quick wins.
- Personal Training First: Every new member starts with one-on-one training to build confidence and reduce the risk of injury.
- Authentic Branding: The name “43 North” reflects the local geography and reinforces the gym’s unique, community-based story.
- The Power of Mentorship: Clayton credits much of his business growth to hiring a coach and humbly learning how to scale the right way.
Want to hear Clayton’s full entrepreneurial journey and his practical advice for gym owners and business leaders? Watch the full episode now at https://www.youtube.com/watch?v=2hA-mEgr1zI
Memorable Quote:
The habit is the goal—make training part of your life, not just a temporary fix.