Dave Dee: From Magician to Master of Selling One-to-Many at Sales Espresso
Dave Dee, CEO of Sales Espresso, is a former professional magician who turned his passion for performing into a powerhouse career in sales training. Today, Dave helps entrepreneurs, professional service providers, and consultants craft and deliver high-converting presentations—teaching them how to generate leads and close sales through webinars and live events. His journey proves that performance and persuasion go hand-in-hand.
Top 5 Takeaways from the Episode:
🎩 Unlikely Beginnings: Dave started out performing just three magic shows a month before discovering sales and marketing strategies that skyrocketed him to 25 shows a month in under 90 days.
💼 Sales Mastery: After bombing his first on-stage sales attempt, Dave spent two years mastering the craft—later generating $330,000 in 75 minutes at the same event where he once failed.
📈 Sales Espresso Mission: Through Sales Espresso, Dave now teaches professionals (financial advisors, attorneys, chiropractors, etc.) how to sell one-to-many via webinars and presentations that convert.
💻 Adapting to Change: When COVID halted live events, Dave transitioned to webinars, proving they can generate more leads at a lower cost while maintaining strong conversion rates.
✉️ Proven Webinar Formula: He shared his top secret for webinar success—sending a short, high-energy email sequence to everyone on your list (even those already registered) to boost show-up rates to 40–60%.
Memorable Quote:
“There’s a huge difference between getting applause and motivating people to take action.”