Clicks and bricks Podcast

Episode #253: David Owasi

David Owasi, Aco Business Academy — Automating Personalized Outreach at Scale

David Owasi is the founder of Aco Business Academy and a relentless problem-solver at the intersection of AI and sales. An immigrant entrepreneur who launched his first company in Winnipeg at 19, David now helps high-ticket coaches, consultants, and agencies generate more leads and booked calls using smart automation across LinkedIn, Reddit, and cold email. He matters because he shows how small teams can 10x results without adding headcount—by pairing clear offers with precision personalization.

Top 5 Takeaways from the Episode:

  • LinkedIn, leveled up: Using Sales Navigator to target ideal prospects, David records a one-hour session to train AI on a client’s voice. The system then inserts hyper-personalized name greetings into outreach videos—boosting attention and response versus plain text.

  • Cold email that actually lands: AI creates “Loom-style” website walk-through videos at scale (think personalized name + prospect’s site on screen). Warm up a dedicated domain for 45–60 days to improve deliverability before ramping volume.

  • Reddit as intent goldmine: Identify subreddits and keywords where prospects already ask for help, then lead with value (free guide or quick call). Capture email, trigger follow-ups, and—if desired—auto-generate personalized videos within a day.

  • Numbers that move: Personalized videos are driving ~25–30% click rates and materially higher replies; David cites roughly +50% lift versus non-personalized variants when executed well.

  • Leverage mindset: Inspired by Naval Ravikant’s “code and media” leverage, David shows how to scale outputs (leads, calls) without scaling inputs—using AI and content to work while you sleep.

Watch the full episode now on YouTube: https://www.youtube.com/watch?v=zshcX34FxZg

Memorable Quote:

“It’s all about how you leverage these amazing technologies to generate more results doing less work.”

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