Enrique & Joslyn Dent: Building Dent Tire LLC with Purpose, Sacrifice, and Grit
Enrique and Joslyn Dent are the powerhouse husband-and-wife duo behind Dent Tire LLC, a wholesale commercial truck and car tire company based in Atlanta, Georgia. Their story is a true example of entrepreneurial grit—combining Enrique’s hands-on expertise in the tire industry with Joslyn’s 25+ years in financial services to build a thriving family business. Together, they’ve proven that mindset, sacrifice, and purpose-driven work can turn setbacks into massive opportunities.
Key Takeaways from the Episode:
From Career to Calling: Enrique rose through the ranks at Goodyear, Midas, and Honda, while Joslyn built a successful career in banking and retirement services. They combined their strengths—products and process—to launch their own venture.
A Crypto Catalyst: A $300 cryptocurrency investment grew into $10,000, funding their first eight wholesale tires, a deck, and a family car. That small start sparked the foundation of Dent Tire LLC.
Sacrifice & Mindset: The couple shared how budgeting, cooking meals at home, and even withdrawing retirement savings were part of the “all-in” sacrifices they made to fuel their dream.
Confidence & Brutal Honesty: Instead of hiring coaches in the early days, they leaned on each other—staying brutally honest and encouraging one another through every challenge.
Scaling With Vision: From hustling with rented U-Haul trucks to now running multiple distribution deals and planning international e-commerce expansion, they’ve built one of Atlanta’s leading minority-owned wholesale tire companies.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=5_Gzx85kTeU
Memorable Quote:
“You have to be motivated, you have to know your why—it’s all about mindset.” – Enrique Dent