Bonnie Sita of East Bay Dance Center: Transforming Dance Education Through Innovation
Bonnie Sita, founder and Executive Director of East Bay Dance Center, has spent over 30 years empowering kids through dance. With a unique mission to teach life skills through choreography. Bonnie’s studio focuses on building confidence, creativity, and community. Her bold pivot to include a groundbreaking after-school program didn’t just save her business but instead, revolutionized how dance studios can serve families.
From burnout to breakthrough, Bonnie’s story is a masterclass in resilience and thinking outside the box. When faced with dwindling cash flow and the threat of closure, she turned an idea she’d held for nine years into a new business model. By picking kids up from school for dance, art, and enrichment. The result? A thriving studio, a loyal parent base, and over $500K in added revenue.
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This Episode's Highlights
- Dance is just the beginning: Bonnie’s mission is to build confident, capable kids through movement and creativity.
- Pioneered an after-school pickup program: She turned one parent’s wish into a new revenue stream that has revolutionized her studio model.
- Launched Studio Mastery Academy: Bonnie now helps other dance studio owners replicate her success nationwide.
- Mindset shift: She stopped asking “Can I?” and started asking “How can I?” A change that unlocked her next level.
- Built through adversity: Even after a pandemic, personal loss, and a fire, she kept building by focusing on service over survival.
“Know what you have, know how valuable it is, and know that if you don’t offer it to the right client, it’s not going to happen.”
Bonnie’s journey proves that innovation and heart can turn passion into profit. Don’t miss her inspiring story and practical strategies for service-driven business growth. Watch the full episode now:
https://www.youtube.com/watch?v=44LkjT3HEck&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=27