Clicks and bricks Podcast

Episode #90: East Bay Dance Center – Bonnie Sita

Bonnie Sita of East Bay Dance Center: Transforming Dance Education Through Innovation

Bonnie Sita, founder and Executive Director of East Bay Dance Center, has spent over 30 years empowering kids through dance. With a unique mission to teach life skills through choreography. Bonnie’s studio focuses on building confidence, creativity, and community. Her bold pivot to include a groundbreaking after-school program didn’t just save her business but instead, revolutionized how dance studios can serve families.

From burnout to breakthrough, Bonnie’s story is a masterclass in resilience and thinking outside the box. When faced with dwindling cash flow and the threat of closure, she turned an idea she’d held for nine years into a new business model. By picking kids up from school for dance, art, and enrichment. The result? A thriving studio, a loyal parent base, and over $500K in added revenue.

This Episode's Highlights

Bonnie’s journey proves that innovation and heart can turn passion into profit. Don’t miss her inspiring story and practical strategies for service-driven business growth. Watch the full episode now: https://www.youtube.com/watch?v=44LkjT3HEck&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=27

Memorable Quote:

Know what you have, know how valuable it is, and know that if you don’t offer it to the right client, it’s not going to happen.

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