Erica Lenard – Founder of Erica Lenard Consulting
Erica Lenard is an award-winning digital marketing leader with more than 20 years of experience shaping brand and franchise strategies for powerhouse companies like Disney, Mattel, and MTV. Today, she runs Erica Lenard Consulting, specializing in marketing and brand building for kids, family-focused businesses, and consumer products. Her story of pivoting during the pandemic shows the power of resilience, networking, and following your passion.
Key Takeaways from the Episode
- Navigating Marketing to Kids: Marketing to children under 13 comes with strict legal restrictions, making parents the true decision-makers. Erica emphasizes co-viewing content that engages both kids and adults.
- Content Strategy Expertise: From YouTube to TikTok, Erica highlights the importance of storytelling, utility-driven content, and choosing the right platform for the message.
- The Anchor Client Challenge: Landing her first major client was critical—not only for financial stability but also for building confidence as an entrepreneur.
- From Employee to Entrepreneur: Erica contrasts the security of being an employee with the risks of client-based consulting, where value must constantly be proven.
- Family-Centered Marketing Niche: She found her passion in creating marketing strategies that help families connect through experiences, retail, and entertainment.
👉 Watch the full episode on YouTube: https://www.youtube.com/watch?v=QLUVjPbcIRA
Memorable Quote:
“Follow your passion… if you don’t have passion for what you do, it’s going to be really tough to go into work every day.” – Erica Lenard