Evan Weber (PublisherFinders.com & Experience Advertising): Ads That Click, Affiliates That Scale
Evan Weber is a 20+ year digital marketing veteran who’s helped 300+ brands win with paid media, affiliate programs, and conversion rate optimization. On Clicks & Bricks, he breaks down why compelling headlines, smart tools, and residual revenue models separate the hobbyists from the operators. Evan recently launched PublisherFinders.com, a SaaS that helps companies find and recruit high-quality affiliates, bloggers, and partners—born from his decades of hands-on experience.
Why he matters: Evan’s track record spans eCommerce, B2B, and B2C, and his playbook is relentlessly practical: tighten your ads, test your landing pages, add the right widgets, and retarget everywhere (with sane budgets). If you’re building a tool, an affiliate program, or just trying to make paid traffic pay, this episode is a clinic.
Top 5 Takeaways from the Episode:
Headlines drive cost-per-click. More clickable ad headlines push CPC down—always test multiple variations and let the platforms show you the winners.
Optimize the landing page, not just the ad. A/B test headlines, CTAs, and imagery; pair it with behavior tracking (think session recordings/heatmaps) to remove friction.
Retarget on every platform—lightly. Run low daily budgets across Facebook/Instagram, YouTube, Google, Pinterest, TikTok, and web display to stay visible without overspending.
Affiliate strategy: chase residuals. B2B/SaaS affiliate programs with monthly commissions create true “semi-passive” revenue; one-time eCom payouts rarely do.
Build tools, not just campaigns. Subscription software solves real problems and compounds revenue—spec it tightly, avoid scope creep, and combine vetted dev teams with strong product leadership.
Memorable Quote:
“We’re only getting started, baby.”