Episode #115: CrankWheel – Gilsi Sigvaldason

Guest Profile: Gilsi Sigvaldason of CrankWheel — Simplifying Sales Calls with Instant Screen Sharing

Gilsi Sigvaldason, co-founder of CrankWheel, joined the Clicks & Bricks Podcast to share how his bootstrapped Icelandic startup revolutionizes cold calls and sales demos. With over 60,000 users worldwide, Gilsi and his team help sales professionals close deals faster by making screen sharing instant, simple, and available on any device—no downloads required.

If you’re in sales or lead a business frustrated by long sales cycles and no-show demos, this episode is for you. Gilsi’s down-to-earth approach to entrepreneurship, rooted in solving real problems, shows how focus and simplicity can win in tech.

This Episode's Highlights

Start Simple, Stay Focused: CrankWheel solves one problem—seamless screen sharing—and refuses to overcomplicate their product.
Shorten the Sales Cycle: Instantly show prospects your solution during the first phone call, cutting multi-call sales processes down to one.
Bootstrapped & Profitable: Instead of chasing venture capital, CrankWheel stayed lean, grew customer-first, and is now used on six continents.
Sell the Solution, Not the Software: The team prioritizes creating real-world results over piling on features customers never asked for.
Advice for Aspiring Entrepreneurs: Solve the frustrations you experience at work; chances are others feel the same pain and will pay for a fix.