ames Patrick of FITposium: Creating Art, Opportunity, and Entrepreneurial Growth
James Patrick is an award-winning photographer, best-selling author, business coach, and podcast host who has helped countless fitness entrepreneurs build their brands and careers. As the founder of FITposium and host of the Beyond the Image podcast, James shares practical insights on marketing, mindset, and leveraging creativity to fuel business success. In this episode of Clicks & Bricks, James dives deep into the evolution of technology, personal branding, and overcoming imposter syndrome.
This Episode's Highlights
- Turn Passion into Profit: James shares how he transitioned from a corporate marketing job to a thriving photography and coaching business, emphasizing the importance of following your passion despite fear.
- Embrace Technological Change: From digital photography to NFTs and virtual reality, James explains how artists and entrepreneurs must evolve with changing consumer demands.
- Build Awareness with Purpose: Viral moments fade without a system—James highlights the need for a clear brand message and monetization plan to capitalize on visibility.
- Own Your Audience: Leverage tools like podcasts, email lists, and text communities to directly connect with your audience—without relying on social media gatekeepers.
- Redefine Imposter Syndrome: Instead of fearing inexperience, James encourages entrepreneurs to embrace being an “imposter”—because it means you’re learning and growing.
Catch the full episode to learn how James Patrick is reshaping entrepreneurship and helping fitness professionals thrive in a fast-changing world. Watch now on YouTube: https://www.youtube.com/watch?v=2hA-mEgr1zI
Memorable Quote:
Imposter syndrome means you're figuring it out in real time—and that should be something we celebrate.