Janine Just & Claudine DeSola — Caravan Social Club
Caravan Social Club founders Janine “JJ” Just and Claudine DeSola turn brand stories into unforgettable, content-rich experiences—from a 1978 Shasta RV nicknamed “Bonkers” to curated content houses in New York and Minnesota. With deep roots in PR and experiential marketing, they help small businesses spark attention in real life and online, then repurpose that momentum into scalable content, press, and sales.
Why they matter: JJ and Claudine show brick-and-mortar owners how to pair engaging, in-person moments with smart digital distribution—live shopping, influencer collabs, and evergreen content—so every event creates multiple touchpoints long after the doors close.
Key Takeaways from the Episode:
Experience is the new edge. Good products aren’t enough—design moments that make people smile, share, and remember.
Create once, repurpose everywhere. One activation can fuel social clips, lives, PR placements, and a library of reusable assets for months.
Go live (and keep going). Promote before the stream, engage during, and reuse after; early lives may be small, but the replay builds reach.
Collaborate to double audiences. Partner with aligned brands/creators to split costs, cross-pollinate communities, and expand distribution.
Measure what matters. Track who actually experienced the brand, nurture relationships, and use reviews/testimonials to drive trust and conversion.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=0cx8ilxkkIo
Memorable Quote:
“Manifest what you’re thinking—think big and put it out there.” — Janine “JJ” Just