Jared Shapiro, The TAG Experience — Media Insider Turned PR Powerhouse
Jared Shapiro is the founder of The TAG Experience, a Miami-based public relations, branding, and communications agency. A former magazine editor-in-chief and screenwriter, Jared brings a creator’s eye to crisis communications, influencer strategy, and message discipline—helping founders and brands get seen, heard, and remembered.
Why he matters: in a world where a single tweet can set the tone for your company, Jared shows entrepreneurs how to prepare, pick the right spokesperson (not always the CEO), and turn moments into momentum.
Top 5 Takeaways from the Episode:
Preparation is everything. Whether it’s a podcast, Zoom, TV hit, or photo—nothing should go unprepared; every touchpoint shapes perception.
Choose your face wisely. The most effective spokesperson isn’t always the founder; sometimes a different team member’s story is the hook the market wants.
Creativity + hustle wins. Not everyone will craft the perfect headline—but you can still ship great work through execution, speed, and consistency.
Great hooks change the game. From “Just Do It” to “$5 Footlong,” concise taglines can redefine brands—and earned media can gift you a line worth running with.
Play the whole field. PR today spans social, influencers, crisis, content, thought leadership, events, and more—your strategy must be multi-vertical and fast.
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=7uveO_kbhus
Memorable Quote:
“Nothing should go unprepared these days.”