Jared Shapiro of The TAG Experience: Turning Headlines into Growth
Jared Shapiro is the founder of The TAG Experience, a Miami-based PR, branding, and communications agency built by media veterans. In this episode, Jared and Ken dig into modern messaging, crisis communications, and why preparation—not pure charisma—wins in the spotlight. With Miami’s explosive growth and “plenty of shenanigans,” Jared’s team helps brands shape narratives, avoid unforced errors, and seize momentum across PR, social, and influencer channels.
A former magazine editor-in-chief and author, Jared brings newsroom rigor to brand storytelling: find the hook, craft the headline, and deliver it cleanly across the right platforms. This conversation is packed with practical insights for founders, solopreneurs, and scaling teams who need their message to land—especially when the stakes (or the audience) are big.
Top 5 Takeaways from the Episode:
Preparation beats improvisation. Whether it’s a podcast, Zoom, TV hit, or photo op, go in with a plan—nothing should be left to chance.
Pick the right face for the brand. The CEO doesn’t have to be the only spokesperson; elevate credible team voices when they’re a better fit for the story.
Speed + reach = risk. In today’s fast cycles, even “innocent” remarks can be misconstrued—tighten messaging and timing to prevent crises.
Creativity is a muscle. Headlines and hooks matter; surround early-career talent with mentors, reps, and high standards to accelerate their judgment.
Play the full field. From LinkedIn to TikTok, influencer placements to thought leadership, growth comes from orchestrating multiple channels—not a one-trick strategy.
Memorable Quote:
“Nothing should go unprepared these days.”