Jason Layden, Founder of PlyoJam: Bringing Heart-Healthy Dance Fitness to the Masses
Jason Layden, creator of the global dance fitness sensation PlyoJam, joined Clicks & Bricks Podcast to share how his passion for heart health inspired him to build a fitness brand with global reach. What started as a local dance class with a twist of plyometric jump training has grown into a worldwide movement, helping people rediscover the joy of movement and the importance of fitness in their lives.
This Episode's Highlights
- PlyoJam’s Unique Blend: Jason combined follow-along dance routines with plyometric training to create a fun, heart-healthy workout for all skill levels.
- Your WHY Drives Success: Personal loss inspired Jason to focus on heart health and create a fitness platform with purpose.
- Finding the Right Partner: He emphasized the importance of partnerships, sharing how his business partner Stacy helped elevate PlyoJam beyond what he could do alone.
- Leaning on Technology: Long before the pandemic, Jason embraced digital fitness, allowing PlyoJam to thrive with live classes and on-demand content during lockdowns.
- The Power of PR: Celebrity shoutouts (including BTS on James Corden’s show!) and organic media helped build PlyoJam’s brand without heavy ad spend.
Ready to learn how dance, business partnerships, and the power of your WHY can transform your career and your life? Watch the full episode with Jason Layden now: https://www.youtube.com/watch?v=MuVkKbJCMJM&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=48
Memorable Quote:
You have to be obsessed with your WHY—otherwise those hard days will break you.