Jason VanDevere — Goal Crazy (GoalCrazyPlanners.com)
Jason VanDevere walked away from a fourth-generation family car dealership in Akron, Ohio to build Goal Crazy—an e-commerce brand creating paper planners that turn dreams into daily action. He’s also the author of Dream Driven, a #1 new release on Amazon, and a real-estate investor with 34 apartments. Jason matters because he shows what it looks like to trade a “golden ticket” for a purpose-built life—and then systematize that journey so others can do it, too.
Why he’s worth knowing: Jason blends entrepreneurial courage with practical behavior design. From live accountability sessions to a daily “scorecard” bookmark, his tools help founders stay consistent, focused, and honest with themselves.
Key Takeaways from the Episode:
Dream first, goal second. Dreams set direction; goals become meaningful only when they aim at those dreams—not the other way around.
Business is the means, not the end. Build the company to serve your ideal lifestyle (time, income, freedom) or it will consume it.
Paper beats distraction. A physical planner limits overload, keeps you off your phone, and makes priorities visible in a finite space.
Daily scorecard = traction. List 10 success behaviors tied to your goals, check them nightly, and grade your day to stay accountable.
Validate early and often. Seven focus groups (and 42 beta readers for his book) transformed his product—don’t wait for bad reviews to learn.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=saYjBnu434o
Memorable Quote:
“Your business should be the means, not the end.”