Jay Wertzberger – Founder of ATI Auto Business
Jay Wertzberger is the founder and creator of ATI Auto Business, the car shipping business channel on YouTube. With a background in Hollywood and media production, Jay pivoted into the auto transport world and built a unique platform connecting automotive dealers, auctions, carriers, and tech services. His journey proves the power of finding your niche, pivoting with purpose, and turning even “boring” industries into thriving content ecosystems.
Key Takeaways from the Episode:
Find Your Niche: Success in creative industries (and business) begins with uncovering what makes you stand out.
Pivot with Purpose: Small, intentional pivots—like moving from “Auto Transport Intel” to “ATI Auto Business”—can unlock bigger opportunities.
Educating Carriers: Jay saw a gap in trucking education and built resources like his blog post “20 Steps to Start Car Hauling” and the Live Carrier Advice show.
Boring Is Opportunity: Even in industries that seem unsexy, like auto logistics, there’s endless content if you zoom out and explore the ecosystem.
Adapt or Get Knocked Out: Change in business (and in boxing) requires constant adjustments—those unwilling to pivot risk getting left behind.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=7zXXcn03krI
Memorable Quote:
“If you’re not pivoting, you’re dying.” – Jay Wertzberger