Clicks and bricks Podcast

Episode #316: Jenny Woldt

Jenny Woldt, Splashbox Marketing — Turning Accessibility Into a Growth Advantage

Who she is: Jenny Woldt is the founder of Splashbox Marketing, a creative agency that evolved into an ADA compliance powerhouse. What started in 2006 as a mom-of-three building a flexible career became a 15-person team helping health plans, national parks, schools, and small businesses make their websites and documents accessible—and legally safer.

Why she matters: Jenny translates complex accessibility rules into practical steps business owners can actually take. From Section 508 (hard of sight) to Section 504 (hard of hearing), she shows how compliance protects your brand, expands your audience, and even boosts SEO.

Key Takeaways from the Episode:

  • ADA applies more broadly than you think. If you take government money (contracts, funding, even SBA loans), accessibility isn’t optional—it’s required.

  • Small businesses are targets too. 85% of lawsuits hit companies under $50M. Have a plan and move fast when accessibility is requested.

  • It’s affordable to start. Typical small sites (10–15 pages + a few downloads) can begin remediation in the $2,500–$5,000 range, including a site review, document fixes, and best-practice training for your team.

  • Accessibility grows traffic. Proper alt text, readable structure, and captions help screen readers—and supercharge SEO.

  • Get a free first win. Splashbox will remediate one document (up to ~25–35 pages) free—submit at splashbox.com and note you saw the episode.

👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=VPrXCZOEcIU 

Memorable Quote:

“Just get started—get compliant. It really will benefit your company in the end.”

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