Jerry Abiog, Standard Insights — Turning First-Party Data into Predictable Growth
Jerry Abiog is the co-founder of Standard Insights, an AI-as-a-Service analytics and growth marketing platform. With 25+ years in sales and marketing, Jerry left corporate life to help businesses use AI to drive repeat revenue, smarter inventory decisions, and data-driven campaigns. He matters because he makes AI practical: clear use cases, measurable wins, and a path that scales from your first 250 orders to seven figures and beyond.
Key Takeaways from the Episode:
AI vs. BI: Business intelligence explains the past; AI looks forward with predictive and prescriptive analytics to guide your next move.
What Standard Insights Does: Pulls raw data (eCommerce, POS, ERP, spreadsheets), predicts customer profitability and purchase likelihood (macro and individual), forecasts inventory, and powers omni-channel campaigns to reach the right person with the right product at the right time.
Real-world Integrations: Works with Shopify, Magento, BigCommerce, NCR Counterpoint, Revel Systems, and is expanding across cannabis POS and HVAC/Plumbing ERP ecosystems.
When to Start: As few as 250 purchase orders gets you meaningful lift; accuracy improves over time—no magic pill, just compounding results (e.g., nudging a $30 AOV to $40 for a subset of buyers).
Democratized & Practical: Built for growing businesses (often ~$1M+ revenue) that want to increase top-line sales and reduce churn while navigating inflation and labor constraints with a human-plus-technology approach.
Memorable Quote:
“We help business owners know their customers better than they know themselves.”