JJ Reynolds (Media Authentic & Better Than Data): Turning Video + Data Into Grown-Up Marketing
JJ Reynolds is a creator-turned-entrepreneur who built Media Authentic from solo video shoots into a measurement-first marketing partner, and co-founded Better Than Data to teach teams how to make smarter decisions with GA4, Tag Manager, and Looker Studio. He matters because he bridges the gap between content and numbers—helping businesses move from “post and hope” to predictable, measurable growth.
Reynolds’ journey started with a camera and evolved into a data obsession: understanding the buyer journey, setting clear expectations for every page and funnel step, and using those insights to scale—without sacrificing quality or culture. This episode is a masterclass in how modern companies (even “boring” ones) can leverage video and measurement to win.
Key Takeaways from the Episode:
Creativity + Numbers = Results: Video is table stakes in 2024; pairing it with measurement turns views into leads and revenue.
Lower Barriers, Higher Standards: AI and cheap gear make creation easy—so strategy, framing, and audience fit matter more than ever.
Design the Whole Journey: Map expected actions (time on page, scroll depth, clicks) and fix the biggest drop-offs first.
Pick Your Business Model on Purpose: High-margin, high-quality, limited-capacity services can beat high-volume, low-margin plays.
Know Your Levers: For Better Than Data, roughly 1% of YouTube views convert to email subscribers—leading indicators drive decisions.
Memorable Quote:
“Meet people where they are—then measure the outcome you expect at every step.”