Josh Title: Building Cate and Levi with Purpose and Passion
Josh Title, Founder and CEO of Cate and Levi, turned a simple idea for his newborn son into a thriving eco-friendly toy and gift brand. Based in Canada, Cate and Levi is known for its unique, sustainable stuffed animals, hand puppets, and craft kits that are loved by families across North America. Josh’s entrepreneurial journey is a masterclass in patience, creativity, and purpose-driven business.
Key Takeaways from the Episode:
Sustainability at the Core – Cate and Levi uses reclaimed wool and recycled materials, creating one-of-a-kind products while reducing waste.
Small Business, Big Impact – The company maintains a debt-free, profitable model and pays its employees above minimum wage while focusing on steady, responsible growth.
Giving Back – A portion of every sale supports a children’s cancer camp, helping kids experience joy and community during tough times.
Adapting to Change – During the pandemic, online and Amazon sales surged, keeping the business strong and expanding its customer reach.
The Power of Patience – Building a multi-channel business, from mom-and-pop stores to Amazon, took years of consistent effort, proving success is often a “get rich slow” journey.
🎥 Watch the full episode here: https://www.youtube.com/watch?v=bHLqxM2YXkg
Memorable Quote:
“You need a good product, and no amount of marketing is going to compensate for a bad product.” – Josh Title