Kate Viana – Founder of Viana Communications: Transforming Nonprofit Culture
Kate Viana, founder of Viana Communications, is on a mission to revolutionize how nonprofits communicate, grow, and sustain their impact. With nearly 15 years of experience in the nonprofit world, Kate has seen the cultural and internal communication struggles that hold organizations back—and she built a company to solve them. Through her ecosystem of four specialized brands, she empowers small and midsize nonprofits to strengthen their culture, improve their communications, and scale their impact.
Key Takeaways from the Episode:
- Nonprofit-Centered Mission – Viana Communications was born from Kate’s deep desire to give back, combining her lifelong passion for service with her talent for writing and communications.
- Four-Brand Ecosystem – From Nonprofit Text for ready-to-use templates, to Viana Social for marketing, to Non-Toxic Nonprofits for cultural transformation, and OPscale for scaling operations—each brand meets nonprofits where they are.
- Culture as the Core – Kate believes “culture is the most accurate predictor of long-term sustainability” for nonprofits, and works with leaders to repair toxic environments before they drive talent away.
- Generational Challenges – With five generations now in the workplace, Kate focuses on training leaders to communicate across generational divides to build stronger teams.
- Entrepreneurial Truth – Kate shared openly that self-doubt and impostor syndrome never fully disappear, but the key is moving forward with your vision anyway.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=_MCjKs0HZrM
Memorable Quote:
“Even when you have days where you’re doubting yourself, do it your way—because no one else on earth can do it your way.” – Kate Viana