Lane — Marion Relationship Marketing
Lane is the co-founder of Marion Relationship Marketing, a digital marketing agency serving small businesses from Austin, Texas and beyond. A third-generation product of small business grit, he pairs over a decade in the industry with a no-nonsense, client-first approach—built on transparency, measurable results, and authority-driven marketing.
Growing up in a family-run preschool and daycare, Lane learned early how owners survive downturns, stretch budgets, and keep the lights on. That perspective drives his agency’s “client bill of rights,” month-to-month partnerships, and relentless focus on proving ROI—so business owners can stop chasing clients and get back to serving them.
5 Key Takeaways from this Episode:
Niche to win: speak to one ideal client at a time—specific pain points beat generic messages every day.
Build authority, not hype: stack reviews (including video), case studies, and clear promises (access/ownership, month-to-month, real-time reporting).
Prove value fast: early touchpoints matter—show live ad screenshots, call recordings, and tracked conversions to connect spend to results.
Content is your compounding asset: list your 10 most-asked questions, Google them, then publish better answers—repeat.
Treat ad spend like a scalpel, not a sledgehammer: segment campaigns by service, protect brand terms, and avoid broad-match budget leaks.
Watch the full interview now on YouTube: https://www.youtube.com/watch?v=pI3TjddL9q0
Memorable Quote:
“We do not sell diamonds—we sell an experience of the private jeweler.”