Lenny Snyderman of Helix Fitness: Inventing a New Path in Fitness & Patents
Lenny Snyderman, founder and inventor of Helix Fitness, has redefined the fitness industry with his innovative lateral training technology. With over 30 years in the industry and 11 patents to his name, Lenny shares his entrepreneurial journey of invention, perseverance, and the real-world lessons behind protecting your ideas.
Top 5 Takeaways from This Episode:
- Helix Fitness created the first lateral trainer, working the body in all three planes of motion for a balanced, full-body workout.
- Lenny holds 11 patents across multiple countries, emphasizing both invention and legal protection in building a business.
- Timing is everything: Lenny’s first trade show debut in 2008 collided with the global recession, forcing him to adapt and self-fund the business.
- Entrepreneurs must obsess over their product and solve hurdles with a “how do I fix this” mindset, not a “should I keep going” debate.
- Patents are only one part of the equation—business owners must be prepared to defend their intellectual property and out-market the competition.
Catch the full story of Lenny Snyderman’s fitness invention journey and real-world patent advice on YouTube: https://www.youtube.com/watch?v=2hA-mEgr1zI
Memorable Quote:
You can’t be an entrepreneur and a pessimist at the same time.