Leo Falkenstein, Consume Media — Building ROI-Driven Video That Scales
Leo Falkenstein is the co-founder of Consume Media, an Atlanta-based video marketing agency creating everything from 15-second animated ads to large-budget TV commercials. He matters to founders and marketers because he treats video as a growth accelerant—helping companies attract, convert, onboard, and retain customers with the right content at the right stage.
Starting in college filming concerts, Leo and his partner Michael evolved into corporate video to build a sustainable, scalable business. Today, their team delivers end-to-end production—strategy, scripting, casting, shooting, editing, motion graphics, and platform-specific versions—so clients see measurable impact, not just pretty pixels.
Top 5 Takeaways from the Episode:
Lay the foundation first. Fix your site and core assets before dropping six figures on a TV spot—start at the bottom of the funnel with high-conversion content.
Educate customers, not just staff. How-to and onboarding videos reduce returns, support tickets, and time-to-value—whether it’s software walkthroughs or product fitting.
Scale with full service. Consume Media handles treatment-to-delivery, including storyboards, casting, 25–30 person shoots when needed, and polished post-production.
Optimize for every platform. Deliver in 16:9 (YouTube/TV), 1:1 (feeds), and 9:16 (stories) so the same idea performs wherever your audience watches.
Be strategic with social. Unless you already have a big following, prioritize paid social over costly daily organic production to get clear, trackable results.
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=vrg2wd_Kn_c
Memorable Quote:
“Video is the accelerant.”