Clicks and bricks Podcast

Episode #290: Lisa Williams

Lisa Williams, It’s Simply Digital — From Self-Care to Scalable Marketing

Lisa Williams is the founder of It’s Simply Digital, a marketing agency that helps solopreneurs, micro companies, and small businesses cut through complexity and grow. Her story—through adversity, reinvention, and a pandemic pivot—shows why mindset and consistent action power real results.

After a brutal divorce, devastating loss, and two layoffs (including during the pandemic), Lisa rebuilt by betting on herself. In September 2020 she launched her agency full-time, pairing hard-won resilience with a simple, process-driven approach to digital marketing.

Key Takeaways from the Episode:

  • Self-care is the foundation. Daily movement, morning sun, grounding, meditation, journaling, and clean eating fuel the energy required to build and sustain a business.

  • Marketing ≠ sales. Marketing attracts and educates the right buyers; sales closes. Great marketing brings prospects ~80–85% through the journey before first contact.

  • Simplify to scale. It’s Simply Digital turns complex tactics into clear systems so owners can stop context-switching and focus on running the business.

  • Show up where your customers are. Pick one platform (for Lisa, LinkedIn), post consistently, and mix value with personal, vulnerable stories to drive real engagement.

  • Play the long game. B2B cycles are lengthy—keep educating and nurturing. Consistency builds trust, and “not now” often becomes “let’s talk” months later.

👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=vLLTQVde6mA 

Memorable Quote:

“Be confident, be consistent, be blessed.”

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