Lisa Williams, It’s Simply Digital — From Self-Care to Scalable Marketing
Lisa Williams is the founder of It’s Simply Digital, a marketing agency that helps solopreneurs, micro companies, and small businesses cut through complexity and grow. Her story—through adversity, reinvention, and a pandemic pivot—shows why mindset and consistent action power real results.
After a brutal divorce, devastating loss, and two layoffs (including during the pandemic), Lisa rebuilt by betting on herself. In September 2020 she launched her agency full-time, pairing hard-won resilience with a simple, process-driven approach to digital marketing.
Key Takeaways from the Episode:
Self-care is the foundation. Daily movement, morning sun, grounding, meditation, journaling, and clean eating fuel the energy required to build and sustain a business.
Marketing ≠ sales. Marketing attracts and educates the right buyers; sales closes. Great marketing brings prospects ~80–85% through the journey before first contact.
Simplify to scale. It’s Simply Digital turns complex tactics into clear systems so owners can stop context-switching and focus on running the business.
Show up where your customers are. Pick one platform (for Lisa, LinkedIn), post consistently, and mix value with personal, vulnerable stories to drive real engagement.
Play the long game. B2B cycles are lengthy—keep educating and nurturing. Consistency builds trust, and “not now” often becomes “let’s talk” months later.
Memorable Quote:
“Be confident, be consistent, be blessed.”