Michael Elliott, Ad Train & AI Train – Turning Pain into PPC-Fueled Growth
Michael Elliott is a UK-based entrepreneur, PPC veteran, and AI implementation leader who rebuilt his life from rock bottom into a seven-figure Google Ads agency and multiple businesses, including a holiday park and trade company. From depression and heartbreak at 18 to owning six businesses, Michael shows what happens when you refuse to stay down and commit to getting “1% better every day.”
On Clicks & Bricks, Michael and Ken dig into the realities of entrepreneurship, the future of AI, and why now is the moment for ambitious founders to stop playing small and start building.
Key Takeaways from the Episode:
From heartbreak to hustle: After a brutal breakup and six months of depression, Michael slowly rebuilt himself—one day at a time—using his “1% better” philosophy.
PPC as the launchpad: A single PPC job interview set him on a 14-year journey in Google Ads, eventually leading to a seven-figure premier partner PPC agency, Ad Train.
AI as a non-negotiable: Through AI Train, Michael helps businesses deploy two-way SMS agents, speed-to-lead systems, and smart automations that qualify, nurture, and reactivate leads 24/7.
Speed, churn, reactivation: He breaks AI implementation down into three big wins: answering every lead in under 45 seconds, detecting churn risk before it’s too late, and reactivating “not yet” leads sitting dormant in your pipeline.
Entrepreneurship in the AI age: Michael believes if you don’t implement AI in your business, you won’t be here in five years—and that now is the best time in history to escape the 9–5 and build something of your own.
Memorable Quote:
“You can't push me to the edge because I'm from the edge.”