Michelle Mazzara, Founder of Luvafoodie: From Dating for Foodies to Clean Eating Success
Michelle Mazzara took a leap of faith when she left the security of corporate America to chase her entrepreneurial dreams. What started as a dating site for food lovers evolved into Luvafoodie, a thriving clean eating and holistic product brand. In this episode, Michelle shares her inspiring journey of pivots, passion, and perseverance, showing what it takes to build a brand from scratch.
This Episode's Highlights
- Big Leaps Pay Off: Michelle left her corporate career at Sara Lee to build something entirely her own—starting in a completely new industry with zero experience.
- Pivoting with Purpose: When the online dating space proved too competitive, she quickly shifted Luvafoodie into a consumer products company focused on clean, natural foods.
- Problem Solving with Passion: A short shelf life for her first product, caramels, led her to develop longer-lasting chocolates, spices, and eventually salt-free spice blends inspired by her personal health journey.
- Health-Driven Mission: After battling heart disease, Michelle became a champion for clean eating and created products that help others lead healthier lives, including a spice line for pets.
- Entrepreneurial Grit: Michelle built Luvafoodie without investors, driven by her passion to help people eat better and create products that genuinely make people smile.
You have to want this more than anything else you’ve ever wanted, because you’re going to work harder than you ever anticipated. https://www.youtube.com/watch?v=o9GtX6Sh55g&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=50
Memorable Quote:
You have to want this more than anything else you've ever wanted, because you're going to work harder than you ever anticipated.