Mike Swenson – CrisisTrack.com
Mike Swenson, founder of CrisisTrack.com, brings decades of experience in journalism, public relations, and government communications to the forefront of crisis management. From his early career as a broadcast journalist to becoming a PR leader, Mike has developed a proven framework for helping businesses prepare for and navigate unexpected challenges. His insights show entrepreneurs how preparation and strategic communication can safeguard reputations and unlock resilience in times of crisis.
Key Takeaways from the Episode:
Crisis planning should never wait – even startups need a plan from day one.
The five-step process (team, risks, process, messaging, spokesperson) forms the foundation of effective crisis management.
Delegation matters – CEOs should not run crisis teams directly; empower others to lead.
Cause marketing can drive credibility while building goodwill with customers and communities.
Every communication should have a strategy – otherwise, it’s a lost opportunity.
Memorable Quote:
“Every communication without a strategy is a lost opportunity.”