Mitchell Levy (Credibility Nation / ThinkAha): Driving Conversions with Operational Credibility
Global Credibility Expert Mitchell Levy has spent 35+ years in Silicon Valley building companies, publishing books, and coaching leaders. A 2x TEDx speaker and international bestselling author of 60+ books, he’s founded four publishing companies (now operating as ThinkAha) and runs the Credibility Nation community. Mitchell matters because he helps entrepreneurs and executives articulate purpose, operationalize credibility, and turn books into business-building assets—not vanity projects.
Key Takeaways from the Episode:
Credibility = conversions. Anywhere a business has a conversion opportunity—lead gen, sales, employee or customer satisfaction—operational credibility lifts results.
Own your IP. No-code and funnel builders are great for MVP speed, but long-term you should migrate to code you control (e.g., WordPress/PHP) to defend your position.
Books are business assets. For non-fiction sellers, the goal isn’t book sales; it’s placing a trust-building asset in a prospect’s hands to open doors.
Design for modern attention. Mitchell favors ~120-page, color-interior books with QR codes to short videos and “140 aha messages” for quick, micro-learning consumption.
Make your C-POP clear. Most leaders can’t state who they serve and how in <10 words; Mitchell’s “Customer Point of Possibilities” framework fixes that and sparks “tell me more.”
Memorable Quote:
“Your book is the opportunity for you to put your asset into somebody’s hands so they make a decision they want to spend more time with you.”