Neil Twa, Voltage Holdings — Building Real Brands (Not Just “Side Hustles”) on Amazon
Neil Twa is the CEO of Voltage Holdings and a serial entrepreneur who’s helped launch and scale Amazon FBA brands to seven and eight figures. In this Clicks & Bricks episode, Neil shares how he went from coding on a Commodore 64 to managing global projects at IBM—and why he left corporate life to build lifestyle-driven eCommerce companies. If you’re serious about creating intrinsic brand value (not just flipping products), Neil’s playbook will resonate.
Why he matters: Neil has directly driven nine-figure sales across his ventures and clients, teaches founders the fundamentals that actually scale, and partners with major operators—yes, including a long-standing relationship with Kevin Harrington—to build and exit profitable FBA brands.
Top 5 Takeaways from the Episode:
Innovation beats invention. You don’t need to patent something brand new; improve what already sells (think crockpot → Instant Pot → air fryer) and message it better to a clear avatar.
Ditch the lottery mindset. Real businesses aren’t windfalls—plan for 80% clarity and learn through the 20% of pain/opportunity.
Own the brand, not the hustle. Private label with real margins (aim 20–40% net) and build IP and operations you can sell for multiples.
Amazon is an incubator, not the whole business. Prove product-market fit on FBA, then expand to DTC and other marketplaces once you hit seven figures with healthy profit.
Network = net worth. Strategic relationships opened doors—from IBM to partnering with Kevin Harrington—and are essential to scaling and capital access.
Memorable Quote:
“You cannot go into this with a home run mindset… the best thing you can do is figure out who to align yourself with.”