Paul Pacun – Co-Founder of Vablet, Transforming Sales Enablement with Digital Content
Paul Pacun is the co-founder of Vablet, a sales enablement platform that empowers businesses to securely deliver digital content to their teams and clients. A New Yorker by birth and a seasoned technologist with 35+ years in CRM, finance, and IT, Paul saw the iPad’s potential long before most—and built a company around that vision. His entrepreneurial journey is a story of foresight, resilience, and adapting to how people consume information.
Key Takeaways from the Episode:
- Vision Matters: Paul saw, like Steve Jobs, that the iPad would revolutionize communication—and he acted on it immediately.
- From Paper to Digital: Vablet helped life sciences and financial services companies replace bulky print brochures with dynamic, trackable digital content.
- Why Video Lagged: Although video is more powerful than PDFs for retention, corporate adoption was slow due to editing challenges, content control, and fear of camera shyness.
- Content Control is Critical: Unlike Google Drive or Dropbox’s folder-level sharing, Vablet enables file-level permissions, dynamic updates, expiration dates, and real-time analytics.
- Entrepreneurial Wisdom: Don’t quit your day job too early, stay lean, focus on recurring revenue, and remember—“the customer is always right, but not everyone is your customer.”
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=3DInDB3RJYI
Memorable Quote:
“We have to be visionaries to create something the world doesn’t understand. Keep refining it, pivoting it, making it better—and if your vision’s right, you’ll be there.”