Ryan Westfall (537BD) — Owning Your Revenue by Hunting What Actually Scales
Ryan Westfall is the founder of 537BD (business development) and a revenue-growth strategist who helps small businesses “own their revenue” by finding repeatable patterns that create scalable growth. In this Clicks & Bricks conversation, Ryan and Ken get practical about what makes entrepreneurs tick—and why discipline, clarity, and culture determine whether a business survives long enough to become truly generational.
Ryan’s entrepreneurial roots start early: as a kid, he learned responsibility in real-world, high-stakes moments with his grandfather. That perspective carries into how he coaches business owners today—less theory, more “what works,” and a relentless focus on revenue patterns, process, and people.
Key Takeaways from the Episode:
Entrepreneurs thrive on “the hunt”—use that energy to discover repeatable revenue patterns, not random tactics.
Most businesses don’t fail from lack of effort—they fail from lack of discipline and focus.
Clarity compounds: get brutally clear on the problem you solve so your team and customers can repeat it.
Culture drives revenue: you can’t build a revenue culture without buy-in from your people.
Growth requires discomfort—stress-test the status quo and keep climbing the ladder.
Memorable Quote:
“We hunt revenue patterns that scale growth.”