Scott Eddy: Building Global Connections Through Social Media Strategy
Scott Eddy is a global entrepreneur and digital marketing strategist who turned life’s unexpected twists into a career of worldwide impact. From investment banking in the 1990s to founding the first digital agency in Asia, Scott has built his reputation on genuine connections, storytelling, and helping brands maximize their online presence. Today, he is a leading consultant in the travel and hospitality sector, showing companies how to humanize their brand and turn engagement into ROI—all while traveling full-time.
Key Takeaways from the Episode:
Life-Altering Adversity: Scott’s childhood dream of becoming a police officer ended when his father, a police officer, was killed in the line of duty—pushing him toward an unexpected entrepreneurial path.
Accidental Entrepreneur: After a decade in investment banking, a trip to Bangkok led to 17 years abroad, where Scott founded Asia’s first digital agency at the height of the region’s tech boom.
Personal Branding Pioneer: Selling his agency in 2011, Scott built one of the earliest personal brands in social media, growing alongside platforms like Twitter and Instagram.
In-House Power: Scott teaches companies why managing social media in-house creates better ROI, stronger brand voices, and more authentic customer relationships.
Consistency Wins: His number one advice for personal branding is consistency—showing up daily with real, human content that sparks conversations and builds trust.
Memorable Quote:
“Brands don’t need to be perfect—they need to be transparent.”