On this edition of our business podcast, we welcome Andy Shaffer, the owner of a century-old family business. This is Andy’s inaugural podcast appearance, and we are eager to hear his insights on the challenges and successes of taking over and expanding a business with such a rich history. Despite facing obstacles, including the ongoing impact of the COVID-19 pandemic, Andy and his team have adapted and found ways to thrive in the ever-evolving business landscape. Join us as we delve into the story of this dynamic leader and his plans for the future of his company in the age of technology.
This Episode's Highlights
- Laurie’s transition from a corporate America role to a career in Public Relations.
- How Laurie established a specialized niche within her industry.
- Distinguishing the differences between digital PR and digital marketing.
- Leaving a meaningful impact and establishing a lasting legacy within her field and more importantly, for her family.
Takeaways:
- Pursuing and seizing opportunities to advance your career.
- Strategies for managing and overcoming obstacles, and breaking free from stagnation.
- The importance of maintaining transparency and integrity in your business.
- How developing a distinct voice and identity can help your business grow.
- The correlation and significance of PR and marketing in promoting and building a brand.
About Shaffer Entertainment
Shaffer Entertainment is a top provider of currency-operated entertainment equipment and in-person promotions. By combining their special equipment and promotions with quick and reliable service, they serve a wide range of businesses including bars, bowling alleys, family entertainment centers, movie theaters, and restaurants in the central Ohio and Indiana areas, as well as some national corporate clients.