Sonia Couto of Konverge Digital Solutions: Turning Custom Software Into Scalable Startups
Sonia Couto, Managing Director of Konverge Digital Solutions, is a powerhouse in Canada’s tech scene. With over 15 years at Konverge, she’s helped transform the company from a custom software developer into a venture studio creating market-disrupting startups like MenuSano. Sonia’s passion for business strategy and smart technology execution makes her a vital voice for entrepreneurs building their first startup—or their fifth.
Five Key Takeaways from the Episode:
- Sonia believes that ideas alone aren’t enough—execution and monetization are what matter most.
- She turned Konverge from a project-based company into a recurring revenue machine by building and investing in startups.
- One standout product, MenuSano, simplifies nutrition analysis for food businesses, eliminating expensive lab testing.
- Sonia advises entrepreneurs to focus on three critical startup pillars: market research, competitive analysis, and monetization strategy.
- She sees responsible AI and automation as essential tools for helping businesses work smarter and make faster decisions.
Want to learn how to pitch your startup idea, build a recurring revenue stream, or leverage AI for growth? Watch Sonia Couto’s full episode on YouTube: https://www.youtube.com/watch?v=DNt82FmWs9I
Memorable Quote:
There’s no such thing as a million-dollar idea—only million-dollar executions.