Episode #161: Foundations First Marketing – Michelle
Guest Profile: Michelle Tresemer of Foundations First Marketing — Cutting the Fluff and Fixing Your Marketing Meet Michelle Tresemer, Founder of Foundations First MarketingMichelle Tresemer is on a mission to fix broken marketing strategies by asking one simple question: Why? Based in Seattle and dominating the West Coast alongside her San Diego-based partner, Michelle has helped over 120 companies across four continents build marketing strategies that are rooted in logic, intent, and measurable outcomes. Her honest, no-fluff approach challenges traditional marketing agencies and empowers business owners to stop wasting money on tactics that don’t align with their goals. Top 5 Takeaways from Michelle’s Episode: If your marketing feels “gross,” you’re doing it wrong. Marketing should energize you, not drain you — focus on methods that align with your strengths and target audience. Always ask why before starting a campaign. Spending money without a clear intent leads to poor results — Michelle proves that successful marketing starts with purpose. Stop posting just because a consultant told you to. Your marketing strategy should be custom to your business, not based on trends or peer pressure. Consistency across all platforms matters. Your invoice, homepage, and social profiles should all look and feel like the same brand — even your thank-you page! Marketing is evolving beyond “digital.” Michelle believes the future of marketing blends traditional, digital, and immersive (like AR/VR) — and she’s ready for it. Watch the full episode on YouTube and rethink how you market your business: https://www.youtube.com/watch?v=_zRysa-Pc5U Memorable Quote: “If deep down when someone says ‘marketing’ you feel like it’s a dirty word — you’re doing it wrong.” Want to be a Guest on our Show? Apply Now Connect with Michelle Linkedin Globe