Episode #201: Thierry Denis – Built a Thriving Video Production Company
From Paris to San Diego: How Thierry Denis Built a Thriving Video Production Company Thierry Denis is the founder of Helium Films and co-founder of Ockam, bringing his unique French perspective to the competitive San Diego video production scene. After moving from Paris to the US following a documentary project, Denis has built a successful commercial video business that serves medium-sized companies and works with major agencies on high-profile brand campaigns. Key Takeaways from This Episode: Start Smart, Not Big: Denis got his first client within just one month of launching by partnering with a photography studio and leveraging his French connections to appear larger than he was Distribution Trumps Production: The most expensive video won’t succeed without proper ad spend—invest more in pushing your content than creating it Platform-Specific Content is Essential: You can’t just repurpose one video across all platforms; TikTok, Instagram, and YouTube each require tailored approaches for maximum impact Target Your Audience Precisely: Every video should speak directly to a specific demographic on a specific platform—generic content gets ignored Test Before You Scale: Start with low-cost influencer-style videos to validate your concept before investing $40K+ in high-production commercials Watch the full episode now on YouTube: https://www.youtube.com/watch?v=opbtizHQRWo Memorable Quote: “If you’re gonna put money into something, you should put it into the distribution first. Do the video for like 100 bucks and then go spend 50 grand pushing that video—you’re gonna see more results than doing a fifty thousand dollar video and then 100 bucks in ad spend.” Want to be a Guest on our Show? Apply Now Connect with Thierry Linkedin Globe Envelope
Episode #148: ADMANITY – Brian Gregory
Brian Gregory of ADMANITY: Cracking the Code of Emotional Advertising for Small Businesses Brian Gregory, Founder and CEO of ADMANITY, is on a mission to empower small businesses with the same emotional advertising power used by major brands. With a background in publishing and ad sales, Brian spent years developing a groundbreaking algorithm that decodes which emotions sell best—so any entrepreneur can market with confidence and clarity. Top 5 Takeaways from the Episode: Emotions drive sales: Brian’s ADMANITY Protocol identifies 15 core emotions that have sold everything on Earth—and teaches businesses how to apply them. Make a “Victory List” to boost mindset: Brian recommends listing your past wins to stay grounded and motivated through tough entrepreneurial seasons. Big-brand tactics, small-business price: The ADMANITY test delivers ad agency-level insights in five minutes—without the steep costs. Emotions combine like formulas: The secret isn’t just one emotion—it’s the right combination that creates powerful, conversion-driven ads. Technology finds the customer—emotion seals the deal: No matter how advanced targeting becomes, emotional connection is still what drives buying behavior. Get the full story on Brian’s journey, emotional branding strategies, and how small businesses can finally advertise like the pros.Watch it now on YouTube: https://www.youtube.com/watch?v=eTmqzGEzi6g Memorable Quote: “If we forget who we are, they’re going to forget who you are. Make the list. You’ve conquered things before—this is just the next one.” Want to be a Guest on our Show? Apply Now Connect with Brian Calendar-alt Linkedin Globe