Episode #188: Tino Go – Founder of Baru
Tino Go: Transforming Local Manufacturing with Baru Keith Fix, founder and CEO of RetailAware, is transforming the way brands understand and optimize their in-store product performance. With a background that blends retail expertise, tech innovation, and entrepreneurial grit, Keith has built a venture-backed company that equips brands with real-time shopper behavior insights—helping them secure that all-important second purchase order. Key Takeaways from This Episode: Reversing globalization: Baru taps into underused CNC machines and robotics to bring manufacturing back to local communities. Augmented reality meets manufacturing: The company holds a patent on “what you see is what you get” manufacturing, allowing customers to design and visualize products directly in their space. Smart partnerships: CNC machine owners can turn their idle machines into revenue-generating assets by partnering with Baru’s platform. Investor-ready: Baru has already raised $352,000 in seed funding and projects more than $3 million in revenue within 12 months. Serving real market demand: Property flippers and builders—struggling with supply chain delays—are turning to Baru for faster, customized cabinetry and furniture solutions. Watch the full interview with Tino Go on YouTube: https://www.youtube.com/watch?v=MG2QjAmBk-U Memorable Quote: “My proposal to them is: okay, you’ve got a CNC machine—do you want to turn that into an ATM?” – Tino Go Want to be a Guest on our Show? Apply Now Connect with Tino Instagram Youtube Globe Envelope