Episode #69: Melissa Rose
Melissa Rose — Brick and Mortar Visibility Who she is & why she matters: Melissa Rose is the founder of Brick and Mortar Visibility and a longtime dance studio owner who turned resilience into a playbook for local-business growth. From launching a home-based studio with five kids under 11 to signing a 3,000-sq-ft lease right before 2020, Melissa learned—then taught—how brick-and-mortar owners can add simple, consistent online systems that drive people through the door. In this Clicks & Bricks episode, Melissa shares how she packaged curriculum, built an email list, and used speaking, blogging, and podcasting to scale. She also walks through negotiating rent abatement during crisis, the mindset required to quiet the inner critic, and the three-pillar simplicity she coaches owners to execute consistently. https://www.youtube.com/watch?v=bkhFfsPw9cI 5 Key Takeaways from Crystal’s Episode: Resourcefulness wins: Melissa “made the van a university,” binge-learning marketing via audiobooks and podcasts to turn her studio IP into an online membership (pre-2020). Systems beat “posting and praying”: Strategy + repeatable back-end processes outperform random, one-off social posts for local visibility. Relationships matter with landlords: Start the relationship when you sign the lease; open communication made rent abatement possible during the pandemic. Own your mornings: A rigorous routine (up at 4:30 AM, daily four-mile walks) fuels clarity, learning, and consistency under pressure. Curate your inner circle: A small mastermind of business owners—and a coach who provides true 1:1 perspective—keeps you grounded when “new level, new devil” shows up. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=bkhFfsPw9cI Memorable Quote: “I wake up 4:30 to start my day.” Want to be a Guest on our Show? Apply Now Connect with Melissa Globe