Episode #172: Founder of GeorgeBryson.io – George Bryson
Guest Profile: George Bryson – Helping Startups Launch with Purpose Founder of GeorgeBryson.io | Former Fiji Water Exec | Startup Whisperer George Bryson is a seasoned fractional CEO and startup mentor with decades of experience launching and scaling consumer packaged goods (CPG) brands. From leading major market expansions for Fiji Water to founding his own beverage company, Wild Poppy Juice, George has lived the full startup lifecycle—and now he’s helping others do the same. In Episode 172 of Clicks & Bricks, George shares hard-earned wisdom and a clear roadmap for entrepreneurs ready to turn their ideas into thriving businesses. https://www.youtube.com/watch?v=K24XmDxBaIo Top 5 Takeaways from George Bryson’s Episode: Startups begin with vision, but succeed through systems. George walks through his 4 core fundamentals to have in place before asking for funding. Know your customer deeply. Don’t guess—build real avatars and tailor your strategy to the right audience, not everyone. Margins and math matter. Pricing, production, and cash flow planning are make-or-break elements most founders overlook. Don’t wait for permission. George emphasizes how simply walking into local stores and asking for shelf space can unlock big opportunities. Outsource your weaknesses. Even five hours of outside help a month can help solopreneurs focus on their strengths and grow faster. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=K24XmDxBaIo Memorable Quote: “There’s no foul in saying, ‘I’m not great at this’—and bringing someone in to help, even if it’s just five hours a month.” Want to be a Guest on our Show? Apply Now Connect with George Linkedin Globe
Episode #119: Nice-Pak – Nevin
Nevin Aurora of Nice-Pak: Marketing Leadership at a Billion-Dollar Wipes Empire Nevin Aurora, Marketing Lead for Household Wipes at Nice-Pak, joins Clicks & Bricks to share how a third-generation, family-owned company built a global footprint in the wipes industry. As the leader of a billion-dollar portfolio, Nevin breaks down practical marketing strategies and explains why staying fast, nimble, and consumer-focused is critical in today’s rapidly changing world. This Episode’s Highlights Wipes Are Everywhere: Nice-Pak manufactures household wipes for major retailers like Costco’s Kirkland and Walmart’s Equate—products most people use without even knowing it. Know Your Consumer Deeply: Nevin emphasizes building detailed customer personas to craft messaging and products that meet real consumer needs. Speed Wins: Whether it’s a pandemic or market shift, companies that move fast and adapt quickly capture the opportunity—those that don’t, miss out. Focus Before Patents: Instead of fixating on patents, get your product to market quickly, learn from real-world feedback, and refine as you go. Personalization Is the Future: As consumers demand more tailored solutions, companies must evolve to offer customizable products and experiences. Watch the full episode of Clicks & Bricks to hear Nevin’s practical advice on scaling product marketing and staying ahead of your competition. Check it out now at https://www.youtube.com/watch?v=LUOrq2YoOXw&list=PL-aGDTmvrRSNUYOSG_x0JG7BNLmjoLWZs&index=53 Memorable Quote: Your ability to adapt and respond creates either an opportunity—or you completely miss the marketplace. Want to be a Guest on our Show? Apply Now Connect with Nevin Facebook Linkedin Globe X-twitter