Episode #290: Lisa Williams
Lisa Williams is the founder of It’s Simply Digital, a marketing agency that helps solopreneurs, micro companies, and small businesses cut through complexity and grow. Her story—through adversity, reinvention, and a pandemic pivot—shows why mindset and consistent action power real results.
Episode #259: Alyson Shane Part 2
Alyson Shane of Starling Social on Smarter Content, Email, and Ads That Actually Perform Alyson Shane is the founder of Starling Social—a nimble, data-driven digital marketing agency focused on strategy, social media and ads, PPC, and content that moves the needle. She’s a lifelong writer and A-type operator who brings order to chaos, builds clear processes, and believes in radical transparency with clients. If you care about measurable marketing (not vanity metrics), this conversation is for you. Why she matters: Alyson breaks down where small and mid-sized businesses should actually spend time and budget—from platform focus to blogging frameworks and email that converts. Her approach blends bullet-proof reporting, real accountability, and practical execution you can implement today. Top 5 Takeaways from the Episode: Own your data & access. Run ads under your accounts and insist on transparent reporting you can verify directly in your dashboards. Skip co-managing chaos. Shared control of campaigns invites finger-pointing and mistakes—assign clear ownership for better results. Be where your buyers are (not where the hype is). TikTok can be resource-heavy and may not match your audience; diversify platforms with purpose. Email is a massive, underused advantage. Think of it as the “spare key to someone’s house”—direct, opted-in access where action is required. Blogging is a long-term growth engine. Use listicles, how-to posts, strong headers/structure, and the “bricks & feathers” model to repurpose big pieces into many smaller assets. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=kF1jEx3sys8 Memorable Quote: “Email marketing is like getting the spare key to someone’s house.” Want to be a Guest on our Show? Apply Now
Episode #258: Alyson Shane
Alyson Shane, Starling Social — Building Trust-First Marketing That Actually Delivers Alyson Shane is a writer-turned-digital marketer and the founder and president of Starling Social, a boutique agency focused on content marketing, social media, PPC, and ads strategy. After publishing online since the GeoCities era and earning a degree in rhetoric, Alyson built a team (7–8 strong) that pairs persuasive writing with transparent, process-driven execution. She matters because she champions client ownership, clarity, and measurable results in a noisy agency landscape. Top 5 Takeaways from the Episode: Content-first, channel-agnostic: Starling Social creates across blogs, newsletters, web copy, social posts, and ads—wherever content moves the needle. Process + transparency win: Real reporting, itemized invoices, and clear scopes are non-negotiable; clients should always see where budgets go. Own your assets: Ad accounts and content should live in the client’s accounts, not the agency’s—so performance data and creative don’t get held hostage. Vetting agencies: Look for verifiable testimonials tied to outcomes (e.g., admissions up, leads increased), ask about process, and demand regular reporting. Career arc with backbone: From a stifling accounting job to freelancing beyond her 9–5 and launching in 2014, Alyson built Starling Social by insisting on autonomy, accountability, and better client experiences. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=leBOGZwDVMY Memorable Quote: “I want all of my clients to have their own accounts so they can go in and look at it anytime.” Want to be a Guest on our Show? Apply Now
Episode #249: Bryan Gerber
Jared Shapiro, The TAG Experience — Media Insider Turned PR Powerhouse Jared Shapiro is the founder of The TAG Experience, a Miami-based public relations, branding, and communications agency. A former magazine editor-in-chief and screenwriter, Jared brings a creator’s eye to crisis communications, influencer strategy, and message discipline—helping founders and brands get seen, heard, and remembered. Why he matters: in a world where a single tweet can set the tone for your company, Jared shows entrepreneurs how to prepare, pick the right spokesperson (not always the CEO), and turn moments into momentum. Top 5 Takeaways from the Episode: Preparation is everything. Whether it’s a podcast, Zoom, TV hit, or photo—nothing should go unprepared; every touchpoint shapes perception. Choose your face wisely. The most effective spokesperson isn’t always the founder; sometimes a different team member’s story is the hook the market wants. Creativity + hustle wins. Not everyone will craft the perfect headline—but you can still ship great work through execution, speed, and consistency. Great hooks change the game. From “Just Do It” to “$5 Footlong,” concise taglines can redefine brands—and earned media can gift you a line worth running with. Play the whole field. PR today spans social, influencers, crisis, content, thought leadership, events, and more—your strategy must be multi-vertical and fast. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=nGfIeYg-Qeo Memorable Quote: “Nothing should go unprepared these days.” Want to be a Guest on our Show? Apply Now Connect with Bryan Linkedin Globe
Episode #245: Annette Gallagher Part 2
Annette Gallagher, Red Tornado Communications: From Layoff to Solopreneur Momentum Annette Gallagher is the high-energy founder behind Red Tornado Communications, a writer and strategist who turned a 2020 layoff into a thriving solo practice. In this episode, she breaks down how a journalist’s deadline discipline, a deep professional network, and smart subcontracting let her deliver “full-team” results without building a payroll. If you’re debating the leap from paycheck to client work, Annette’s story is a playbook. https://www.youtube.com/watch?v=-uV9zZf86g4 Top 5 Takeaways from the Episode: Email Marketing Isn’t Dead: Annette emphasizes that while many dismiss email, it remains one of the most powerful tools when done right, especially in B2B. Nuance Matters: A single line in an email can mean the difference between no responses and a 10% success rate. Precision and testing are everything. B2B vs. B2C Marketing: B2C can thrive on discounts and coupons, but B2B requires building trust, speaking to multiple decision-makers, and proving long-term value. Content Marketing Has Deep Roots: From the Guinness Book of World Records to the Michelin Guide, smart content marketing has been driving business for more than a century. The Power of Freelancing: Annette shares her journey of leaving restrictive office environments to thrive as a freelancer, highlighting the freedom, flexibility, and creativity it unlocked. Watch the full episode now on YouTube: https://www.youtube.com/watch?v=-uV9zZf86g4 Memorable Quote: “If email marketing didn’t work, my inbox wouldn’t be overflowing right now.” Want to be a Guest on our Show? Apply Now Connect with Annette Linkedin Globe
Episode #236: Jordan Hinsch
Jordan Hinsch — Never Jordanary (Blogger & Travel Creator) Jordan Hinsch is a native New Yorker turned Miami-based sales and business development pro who channels his “thoughtful risk-taking” into a thriving travel-and-lifestyle blog, Never Jordanary. By pairing a steady W-2 career in commercial real estate and live events with smart side hustles, Jordan shows how creators can build durable income streams without abandoning stability. A data-driven marketer, avid traveler (39 U.S. national parks and counting), photographer, and paddleboarder, Jordan built an audience with practical, list-style posts (“weekend getaways,” “best paddleboard spots”) and an authenticity that attracted brands—while staying selective about partnerships. Key Takeaways: Thoughtful risk-taking beats reckless leaps. Jordan plans moves analytically—even taking a career pause to realign—while keeping the benefits of a W-2 (income, insurance) as a strategic base. Blogs are real businesses. Listicles and evergreen guides are highly consumable and can monetize through AdSense and affiliate links—if you publish consistently. If a post ranks, hands off. Resist the urge to “improve” a winner; unnecessary edits can tank SEO. Avoid year-stamped titles that age out fast. Make time your advantage. Treat a “half-day” like 12 hours and squeeze value from your 1,440 minutes—create, learn (he’s tackling Portuguese), and still leave room to unwind. Never run out of first times. New experiences keep life, relationships, and business fresh—whether it’s a new workout, a date spot, or a bold travel itinerary. Catch the full story on YouTube: https://www.youtube.com/watch?v=_XfVtZe_dRw Memorable Quote: “Never run out of first times.” Want to be a Guest on our Show? Apply Now Connect with Jordan Linkedin Globe Youtube Instagram
Episode #224: Lane – Marion Relationship Marketing
Lane — Marion Relationship Marketing Lane is the co-founder of Marion Relationship Marketing, a digital marketing agency serving small businesses from Austin, Texas and beyond. A third-generation product of small business grit, he pairs over a decade in the industry with a no-nonsense, client-first approach—built on transparency, measurable results, and authority-driven marketing. Growing up in a family-run preschool and daycare, Lane learned early how owners survive downturns, stretch budgets, and keep the lights on. That perspective drives his agency’s “client bill of rights,” month-to-month partnerships, and relentless focus on proving ROI—so business owners can stop chasing clients and get back to serving them. https://www.youtube.com/watch?v=pI3TjddL9q0 5 Key Takeaways from this Episode: Niche to win: speak to one ideal client at a time—specific pain points beat generic messages every day. Build authority, not hype: stack reviews (including video), case studies, and clear promises (access/ownership, month-to-month, real-time reporting). Prove value fast: early touchpoints matter—show live ad screenshots, call recordings, and tracked conversions to connect spend to results. Content is your compounding asset: list your 10 most-asked questions, Google them, then publish better answers—repeat. Treat ad spend like a scalpel, not a sledgehammer: segment campaigns by service, protect brand terms, and avoid broad-match budget leaks. Watch the full interview now on YouTube: https://www.youtube.com/watch?v=pI3TjddL9q0 Memorable Quote: “We do not sell diamonds—we sell an experience of the private jeweler.” Want to be a Guest on our Show? Apply Now Connect with Lane Linkedin
Episode #194: Erica Lenard – Founder of Erica Lenard Consulting
Tania Khazaal (Tanya the Herbalist), CEO of Your Life Tania Khazaal—better known as Tanya the Herbalist—is a coach, creator, and community builder helping people reclaim health, purpose, and agency. After witnessing her mother’s decline on pharmaceuticals, Tania dove into herbalism, rebuilt her own well-being, and transformed a tea side-hustle into a seven-figure, mission-driven brand. Today, through CEO of Your Life and her She’s Empowered community, she champions faith, emotional resilience, and practical daily habits that create lasting change. In this episode, Tania shares how she shifted from corporate life and basement tea packing to digital products, courses, and coaching—while keeping her compass set on faith, family, and service. Her framework centers on four pillars (inner world/spirituality, lifestyle & well-being, relationships, and vision/legacy) and a deceptively simple cadence: 18 minutes a day. Top Takeaways From crisis to calling: Her mother’s health battle sparked a deep dive into herbalism and holistic healing, leading to a purpose-led business. Product → platform: Moving from physical teas to ebooks, funnels, and courses unlocked scale and financial freedom. Four-pillar operating system: Inner world (faith), health, relationships, and vision—progress across all four creates durable happiness. Relationships matter: She spotlights estrangement as a “silent epidemic” and teaches emotional regulation over cut-off culture. 18 minutes a day: Small, daily commitments compound to ~100 hours/year—enough to change your health, business, and life. Ready to be the CEO of your life? Watch the full episode on YouTube: https://www.youtube.com/watch?v=42QHMV4EYW0 (search: “Clicks and Bricks Tanya the Herbalist”) Memorable Quote: “You can literally change your entire life in 10 years with 18 minutes a day.” Want to be a Guest on our Show? Apply Now Connect with Tania Linkedin Instagram Facebook